LARRY F
GORDON.
Design, Build, Ship.
Extracting value from data for over a decade. I work where culture, industry, and data meet — usually with Claude in the Clouds. I publish at Outpost and ship apps that prove the thesis.
The latest, in my own words.
Bud Light, Modelo, and the third rail of marketing
Everyone blamed one Instagram ad for Bud Light losing its crown. The data tells a more honest — and more useful — story about value, core audiences, and the third rail.
The Enlightenment, Dover Beach, and our withdrawing Sea of Faith
The Age of Reason traded blind faith for empirical evidence — and Matthew Arnold heard the cost of that trade in 1851. We're living in the withdrawing roar he described.
From generative to agentic: your digital twin, and your greatest wingman
We're moving past generative AI into the agentic era — digital versions of ourselves that take action. It starts as a dating wingman and ends as an extension of you.
A node you own
Your data is everywhere. You don't have a way to centralize it. The device that fixes that doesn't exist yet — but it should, and here's the shape of it.
✦ The work, swipe to scan
Apps, ventures, writing, talks, and awards — a decade of turning data into something shipped. Filter or swipe sideways.
iMac G3 Portfolio
A portfolio as an iMac G3
TradesOn
AI-run home services marketplace
Musicality Dashboard
Your Spotify, as a nutrition label
YouTube Synthesizer
Any YouTube URL → AI summary
HomeDeetz
Buying a home, online
905 Karlov
Chicago West Side, full build-out
1892 Brocton
Renovation done. Not advertised.
Pitch to the Reform Alliance
Tech as a Reform Alliance pillar
Work In Progress
Coffee + data. $1.2K profit, closed.
Leemr
COVID-era FBA brand. Sold clean.
BLS Income Calculator
Government wage data, made playable
TEDx — Bias in Algorithms
TEDx on bias in algorithms
Chicago High-Speed Internet Pitch
Broadband as a civil right
IBM Watson × J Cole's KOD
KOD through IBM Watson's lens
Diversity-in-Tech Twitter Bot
Diversity-in-tech outreach, automated
The Importance of J Cole
J Cole, read through data
Social Media for Social Responsibility
Digital channels, social responsibility
Black at Work
Microaggressions as an obstacle course
AdFed Award · #BlackAtWork
Chicago AdFed recognition
YUM Brands MBA Case Competition · 1st Place
MBA case comp · 1st at YUM
Need an operator
in the room?
I take on a small number of advisory and build engagements per quarter — usually where data, agents, and a thorny business question collide.
- ✦Agentic systems — design, scope, and ship Claude-powered workflows
- ✦AI/data strategy for founders who need a sharper thesis
- ✦Operator-in-the-room for the first 90 days of a build